As a Product Creative Strategist at Netflix, I creative directed the imagery and video that promotes a title on the Netflix platform. The challenge: develop impactful creative to maximize discoverability, while a user navigates through thousands of titles.
Comprehensive visual identity for the restaurant TAKE A BAO, which had multiple locations across Los Angeles. Given that the first location was in a bustling, busy food court, we leaned into a stark black and white design for the identity, as a way to stand out amidst competing stimuli.
Comprehensive identity for the exhibition, Master of American Comics. We started with the design of the exhibition catalog, then extended the identity into all promotional material, including street banners, posters, and various printed collateral.
Designed while at Green Dragon Office
VICTORIA LAM 